Brand Ambassador campaigns, new market segments. Direction, Design, Development. Soft Goods, Accessories, Equipment, Footwear, Product Graphics, Textiles, Brand. Sport, CCW, Lifestyle, Luxury, Accessible.
Incase Eco research and custom materials and laminates development to adoption. FA14 sketch to ex-factory in four months.
Polaris 3 Patents.
Direction, Design, Development. Soft Goods, Accessories, Footwear, Apparel, Swimwear, Intimates, Product Graphics, Brand. Luxury, Accessible, Lifestyle, Licensing management.
FAB NY 11% gross profit margin increase via pattern and materials shifts.
Eight New market segment launches.
Direction, Design, Development, Production Management. Brand Ambassador campaigns, new market segments. Soft Goods, Accessories, Equipment, Footwear, Apparel, Product Graphics, Textiles, Automotive Interior, Technology, Brand.
Polaris Defined steps to bring category design and sourcing in-house across ten brands. Cut product creation costs by 22% across seven brands (2020 forecast).
Incase 3.5%-7% net profit margin enhancing bulk purchasing programs: three vendors / four factories / three seasons.
Nike Exceeded target gross profit margins by up to 13% resulting in $90M gross added category sales 2009.